Julia's CSIT 155 Blog

 I looked at the analytics for the Jay's Gourment account and the consumer viewing had gone up a ton in comparison to when there was not much being posted. With the recent news of our restaurant being reopened more than 12 people have shared that post and it has reached a 95% larger audience than it had in the past. In order to further have our social media presence and have our analytics go up, I believe that there should be posts more often but not too much as that may drive customers away.

 As I have mentioned before I do not have a Facebook account, but recently there was an added feature to Instagram that many people are not in approval of. There is now a feature that allows you to purchase clothing and other types of items from the app. This is very different and bold for them to do as I believe it does not fully know what the person is looking for and or shopping for. I believe some of the ads are very annoying and ultimately just very basic. I clicked on the link for this necklace brand and it did not even take me to the company website, I believe that Instagram may be recieving money from these ads.  In the past, many just skip over the ads in newspapers and throw them away as oftentimes they are just an extra page and no real "news". I know that many people love the ads on Facebook and find them extremely beneficial in the long run and have purchased items from these ads. These are curated for the person at some times and many think that they are being s...

 I really enjoyed the research that I did on TikTok. The "For You Page" is curated just for you and what you like to watch. I believe that this is very appealing to some because your page is different than all of your friends. I think that this app is rather controversial as many people think it is listening to you, but it is fun and new and something very different than very before. The editing features are very cool and different from those of a previous app called Vine. Vine and TikTok are often compared against one another but TikTok has way better content and better quality.

 In this week's assignment, I decided to focus on Social media influencers and Twitter. I have had a Twitter account for around 3 years now and often times find it very reliable in some cases. I believe that the trending page is very valuable in many different aspects and is the most reliable app for news. I think that this would be a great website to promote a business on. The trending feature is where I first found out about Kobe Bryant's passing and often updates on political issues as well. I think that in order to better develop this app they should have more reliable sources. At some points, there is news on the app which seems fake and unreliable at times. This is the thing that I believe would help better the app even more.  In the big picture of social media these days, social media influencers are at the middle of it all. Social influencers have developed the most from TikTok which is one of the biggest apps in the world right now. Influencers from apps like TikTok a...

 I believe that for a restaurant like Jay's, whose business is usually steady, a quarterly newsletter would be the best option. I believe that for Jay's we should highlight the special we have going on, as well as a customer review. I think that some brands and companies overdo it on their newsletters sometimes so I do not hope to become like them. I think our customers would enjoy seeing some beautiful artwork as well as customer photos of the food which they have been served. I believe that in a newsletter there should be more pictures than words as that oftentimes is boring for the customers to process and read. 

 In my blog the categories in which I would highlight would be those of Catering, Reviews, and Family History. I believe that family history is very rich and strong at an establishment like Jay's Gourmet. I feel like it is important to make sure customers can access reviews from certified customers, good and bad, so the restaurant can learn and grow. I also believe many customers overlook the catering aspect that our restaurant provides so I believe this is very important to promote as well. 

 By adding something that might touch on someone's personal experiences is important when promoting your business. For my business, in particular, we have had many regular customers since the '90s that still come in and get the same exact food every single Wednesday. I think that this is important as in the restaurant we have photos of customers who often visit from Arizona and they know everyone at the restaurant's name. It does not make sense to add a personal touch to a post when you are promoting a new product.

 My target market is tourists who come to the city of Carlsbad. Jay's Gourmet has tons of regular customers who visit very often but due to the prime location of the restaurant, right under the Carlsbad sign in Carlsbad village and less than 100 yards from the beach, people view it as a place where they can easily feed their kids some pizza right after the beach. It is also really cool that almost every kid whose parent works at Jay's gourmet works there as well. The owner is very proud of this as it is very unusual and a great story for customers to hear about.

  Subway and Hungry Bear Deli Both of the company's websites are very professionally done and I enjoy the aesthetically pleasing coloring as well as the logos. There is a call to action on the Subway website under the tab "Responsibility" which is cool and very interesting to read about in my opinion. I believe there is a crossover between the two websites as they are both in the sandwich-making word. Subway is a large franchise but I have never heard of Hungry Bear Deli before. I really enjoyed the professionally taken photos on the Hungry Bear website as well as a tab where you can see the reviews other customers have left. The Subway colors are very classic colors and are very noticeable. I actually enjoy the Hungry Bear website the most due to how clean and professional the website looks. It isn't too much reading and it is more focused on pictures. If there is something important to state they try to make it very universal and not difficult for the average consum...

  Penny Juice of America- One of the first problems I noticed would be the color blocking they used. personally, it seems though a little "childish" and I understand that's their main consumer, but the parent is buying it not the children. I think their brand slogan personally doesn't make sense to me and can confuse consumers. Another problem is the top of the website should feature different aspects not just all on the home page of the website. I do not think this website is professionally done and the border at the bottom of the website is really an eyesore and the whole thing should be redone in my opinion. I really like the website but maybe they should hire a graphic designer and get the page redone so it is more appealing to the consumer. Gate N Fences- Immediately I noticed the font is too small for the potential customers to read. They have too many side tabs and it is not visually appealing to look at. It is also another problem they only included 3 picture...

 Pizza Port Brewing Company This company uses hashtags in every single post of theirs. Often times in the comments some people even comment back hashtags. They are normally the name of their business as one of them and the others are the product in which they are trying to promote in that specific post. All of their visuals are great and they do not shy away from out of the box ideas. Gregorio's Restaurant This company takes medium-grade quality photographs of what they are trying to promote. In their caption, it is a great idea to ask a question which oftentimes leads to responses from followers. I really like this method and the engagement it brings. They post often but not too much like some other companies do. Their hashtags are very basic which is good and bad but allows more people to notice them. Beach City Smoothies This business does not use any hashtags in their main caption but comments them. I find this as a very interesting tactic to use as all hashtags which they comm...

 9-14-20      When developing a brand one must come up with an idea that they think will be successful and achieve what they hope to with this idea. This can be a whole new invention or a line of brands that is very competitive, which is up to the founder of the company. It is very important to make sure before getting the brand off the ground you have a great PR and Marketing team in order to sell to your desired consumers. This is a very crucial step and one many overlook.    It is up to a company whether or not they have sponsorships with celebrities in order to promote their brand and product. This is a new step but one that could make or break a business. Many people look up to social media influencers for what their favorite products are and often purchase these. It is important that this is a person with little to no controversy behind them so the brand does not take a downfall as well.     It is also very important to have great investors ...

  Bread and Cheese Eatery https://breadandcheeseeatery.com  A simple grilled cheese business that serves San Diego County and would like to hopefully expand. There used to be a restaurant in Carlsbad but it was shut down due to the pandemic. Facebook- Last post: September 7th 6,200 friends Instagram- Last Post: September 8th 779 Followers From reviewing their social media platforms they use Instagram more than Facebook and often times use their platform to have giveaways which seems to capture many likes and comments. They also have very creative captions and original posts.  Hooked on Poke https://www.hookedonpokesd.com A Hawaiian style Poke restaurant serving Carlsbad but would like to expand. They are a mid-size business and seem as though they have many loyal customers. Facebook- Last post: March 16th 13 friends Instagram- Last post: June 27th 184 Followers Twitter- Last post: No posts 0 followers It seems as though they rarely use their social media platforms to thei...

 In the past without social media communicating with businesses was completely by print or handwritten. In the twenty-first century, we have evolved into Direct Messaging businesses in order to get their attention. This is now a faster communication time and can get the problem solved quickly and effectively as compared to the past.      When reviewing a product or a business you will often find negative and positive reviews. It is up to the consumer whether or not to purchase the product as some reviews are biased and not always accurate. Such social media platforms such as Yelp and review on Google make it easier to find good rankings of products and businesses to use.     If it was my product receiving negative reviews I would reach out tho that person who had negative thoughts regarding my business and how I can improve in the future. If needed I would even send them a new product or give them a refund. If I were to receive positive reviews I would invi...

 I chose to comment on Brittany, Jazmin, and Kyle's blogs in my group.

 8-26-20     I chose the theme of the leaves and the bright background to represent my personality and my love for tropical places. I have been an outgoing person for most of my life and do not shy away from different people or opportunities that arise. I feel as though the bright colors represent my personality of loud and bright. I have often been called a "bright light" in people's lives and someone who makes other people smile. With everything going on in the world currently, I have tried to be as uplifting  as possible to those around me.      During my life, I have had the opportunity to travel to some amazing places and I am forever grateful my parents provided me with those trips to learn about different cultures all over the world. My favorite place in the entire world would have to be Sayulita in Mexico. I love how I feel as though in the jungle and the amazing creatures I have witnessed while there. I just went for the third time in seven ye...