Week 2 Part B

 Bread and Cheese Eatery

https://breadandcheeseeatery.com

 A simple grilled cheese business that serves San Diego County and would like to hopefully expand. There used to be a restaurant in Carlsbad but it was shut down due to the pandemic.

Facebook- Last post: September 7th 6,200 friends

Instagram- Last Post: September 8th 779 Followers

From reviewing their social media platforms they use Instagram more than Facebook and often times use their platform to have giveaways which seems to capture many likes and comments. They also have very creative captions and original posts. 


Hooked on Poke

https://www.hookedonpokesd.com

A Hawaiian style Poke restaurant serving Carlsbad but would like to expand. They are a mid-size business and seem as though they have many loyal customers.

Facebook- Last post: March 16th 13 friends

Instagram- Last post: June 27th 184 Followers

Twitter- Last post: No posts 0 followers

It seems as though they rarely use their social media platforms to their advantage. It would be great if they were more engaging with their customers through these platforms which would boost their engagement. 


Knockout Pizza

https://kopizza.com

Family style New York Pizza serving Oceanside and Carlsbad. Local business currently but may expand. They host many fundraisers for many high school clubs and organizations. 

Facebook-Last post: July 8th 991 friends

Instagram- Last post: July 31st 2,044 Followers

Kept their followers up to date on the pandemic and their seating situations. They often post about new products in their restaurant and new beverages available. If someone comments they often respond back very quickly it seems. 


Pizza Port

https://www.pizzaport.com/grog/brewpubs/carlsbad

Great beers and pizza located in San Diego county with 6 different locations. Family style restaurant and often expanding their sizes and menu. Very family-friendly and inviting to all. 

Instagram- Last post: September 5th 87.6K followers

Facebook- Last post: September 4th 6,756 friends

They seem very diverse in their posts and do not shy away from new Instagram features such as IGTV and live videos. They promote different merchandise available as well as new products such as beers.


Lululemon Athletic Apparel

https://shop.lululemon.com

An international company providing comfortable and stylish workout clothing and well as clothing one can relax in. It is great for all different body types and has a great selection of colors and styles available.

Instagram- Last post: September 8th 3.3M followers

Facebook- Last post: September 6th 2M friends

On this brand's  social media platforms they promote different types of fitness classes as well as have a very aesthetically pleasing page. They use the updated Instagram features provided and do not shy away from going outside of the box. 


It is very visible from these websites which is a very large and booming company compared to a small local company. The biggest brand is not afraid to try something different and not be the same as everyone else. The smaller brands should not be afraid to go outside of the box and try something different and more pleasing to their customers.

It is a given that a large multi-million international company would obviously have more followers but these smaller companies could be capable of this if they promoted themselves more on their social media. For example, Hooked on Poke could promote different specials they have going on and not be afraid to post once in a while. 

Comments

  1. Jazmin Cueva11 September 2020 at 22:36

    Bread and Cheese Eatery was pretty good, I used to get their Cali-gold sandwich. What a bummer they had to shut down.
    Giveaways definitely bring in more attention and followers, when I first began my baking business I did some giveaways to grow, and to get my name out there. It was very succesful.

    Awesome information!

    ReplyDelete
  2. Amanda Campbell12 September 2020 at 00:31

    I liked that you looked at both large and small companies. It provided a nice sense of contrast in your research. I think smaller companies would benefit in "going outside the box," but in my experience, the smaller shops don't have as much funding to put into the marketing campaigns. It leaves me wondering how much bigger small businesses could grow if they were able to dedicate more funding into their marketing campaigns.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 1 Blog Post

 8-26-20     I chose the theme of the leaves and the bright background to represent my personality and my love for tropical places. I have been an outgoing person for most of my life and do not shy away from different people or opportunities that arise. I feel as though the bright colors represent my personality of loud and bright. I have often been called a "bright light" in people's lives and someone who makes other people smile. With everything going on in the world currently, I have tried to be as uplifting  as possible to those around me.      During my life, I have had the opportunity to travel to some amazing places and I am forever grateful my parents provided me with those trips to learn about different cultures all over the world. My favorite place in the entire world would have to be Sayulita in Mexico. I love how I feel as though in the jungle and the amazing creatures I have witnessed while there. I just went for the third time in seven years a few weeks ago
Read more

Week 8 Part A

 Pizza Port Brewing Company This company uses hashtags in every single post of theirs. Often times in the comments some people even comment back hashtags. They are normally the name of their business as one of them and the others are the product in which they are trying to promote in that specific post. All of their visuals are great and they do not shy away from out of the box ideas. Gregorio's Restaurant This company takes medium-grade quality photographs of what they are trying to promote. In their caption, it is a great idea to ask a question which oftentimes leads to responses from followers. I really like this method and the engagement it brings. They post often but not too much like some other companies do. Their hashtags are very basic which is good and bad but allows more people to notice them. Beach City Smoothies This business does not use any hashtags in their main caption but comments them. I find this as a very interesting tactic to use as all hashtags which they comm
Read more