Julia's CSIT 155 Blog

 My target market is tourists who come to the city of Carlsbad. Jay's Gourmet has tons of regular customers who visit very often but due to the prime location of the restaurant, right under the Carlsbad sign in Carlsbad village and less than 100 yards from the beach, people view it as a place where they can easily feed their kids some pizza right after the beach. It is also really cool that almost every kid whose parent works at Jay's gourmet works there as well. The owner is very proud of this as it is very unusual and a great story for customers to hear about.

  Subway and Hungry Bear Deli Both of the company's websites are very professionally done and I enjoy the aesthetically pleasing coloring as well as the logos. There is a call to action on the Subway website under the tab "Responsibility" which is cool and very interesting to read about in my opinion. I believe there is a crossover between the two websites as they are both in the sandwich-making word. Subway is a large franchise but I have never heard of Hungry Bear Deli before. I really enjoyed the professionally taken photos on the Hungry Bear website as well as a tab where you can see the reviews other customers have left. The Subway colors are very classic colors and are very noticeable. I actually enjoy the Hungry Bear website the most due to how clean and professional the website looks. It isn't too much reading and it is more focused on pictures. If there is something important to state they try to make it very universal and not difficult for the average consum...

  Penny Juice of America- One of the first problems I noticed would be the color blocking they used. personally, it seems though a little "childish" and I understand that's their main consumer, but the parent is buying it not the children. I think their brand slogan personally doesn't make sense to me and can confuse consumers. Another problem is the top of the website should feature different aspects not just all on the home page of the website. I do not think this website is professionally done and the border at the bottom of the website is really an eyesore and the whole thing should be redone in my opinion. I really like the website but maybe they should hire a graphic designer and get the page redone so it is more appealing to the consumer. Gate N Fences- Immediately I noticed the font is too small for the potential customers to read. They have too many side tabs and it is not visually appealing to look at. It is also another problem they only included 3 picture...

 Pizza Port Brewing Company This company uses hashtags in every single post of theirs. Often times in the comments some people even comment back hashtags. They are normally the name of their business as one of them and the others are the product in which they are trying to promote in that specific post. All of their visuals are great and they do not shy away from out of the box ideas. Gregorio's Restaurant This company takes medium-grade quality photographs of what they are trying to promote. In their caption, it is a great idea to ask a question which oftentimes leads to responses from followers. I really like this method and the engagement it brings. They post often but not too much like some other companies do. Their hashtags are very basic which is good and bad but allows more people to notice them. Beach City Smoothies This business does not use any hashtags in their main caption but comments them. I find this as a very interesting tactic to use as all hashtags which they comm...

 9-14-20      When developing a brand one must come up with an idea that they think will be successful and achieve what they hope to with this idea. This can be a whole new invention or a line of brands that is very competitive, which is up to the founder of the company. It is very important to make sure before getting the brand off the ground you have a great PR and Marketing team in order to sell to your desired consumers. This is a very crucial step and one many overlook.    It is up to a company whether or not they have sponsorships with celebrities in order to promote their brand and product. This is a new step but one that could make or break a business. Many people look up to social media influencers for what their favorite products are and often purchase these. It is important that this is a person with little to no controversy behind them so the brand does not take a downfall as well.     It is also very important to have great investors ...

  Bread and Cheese Eatery https://breadandcheeseeatery.com  A simple grilled cheese business that serves San Diego County and would like to hopefully expand. There used to be a restaurant in Carlsbad but it was shut down due to the pandemic. Facebook- Last post: September 7th 6,200 friends Instagram- Last Post: September 8th 779 Followers From reviewing their social media platforms they use Instagram more than Facebook and often times use their platform to have giveaways which seems to capture many likes and comments. They also have very creative captions and original posts.  Hooked on Poke https://www.hookedonpokesd.com A Hawaiian style Poke restaurant serving Carlsbad but would like to expand. They are a mid-size business and seem as though they have many loyal customers. Facebook- Last post: March 16th 13 friends Instagram- Last post: June 27th 184 Followers Twitter- Last post: No posts 0 followers It seems as though they rarely use their social media platforms to thei...

 In the past without social media communicating with businesses was completely by print or handwritten. In the twenty-first century, we have evolved into Direct Messaging businesses in order to get their attention. This is now a faster communication time and can get the problem solved quickly and effectively as compared to the past.      When reviewing a product or a business you will often find negative and positive reviews. It is up to the consumer whether or not to purchase the product as some reviews are biased and not always accurate. Such social media platforms such as Yelp and review on Google make it easier to find good rankings of products and businesses to use.     If it was my product receiving negative reviews I would reach out tho that person who had negative thoughts regarding my business and how I can improve in the future. If needed I would even send them a new product or give them a refund. If I were to receive positive reviews I would invi...